Lukas Politis has worked several jobs while studying at Iona College in New Rochelle, New York. A media and strategic communications major, Lukas Politis has taken coursework in traditional media, such as broadcast, as well as digital literacy.
Social media is a major aspect of digital media. An effective social media campaign can be used to launch or enhance a number of ventures. Such campaigns begin by establishing a plan for the business. The plan begins with fleshing out goals that can range from increasing reach and leads to increasing traffic to a website. The campaign should include identifying a demographic (or audience for the campaign), and picking the most appropriate platform.
After developing a plan of action, get creative. Today’s social media platforms are more adaptive to a range of technologies. Common elements seen online include Facebook groups, chatbot technologies, animated stories, and collaborative ventures that pair related products provided by two or more businesses. Those using social media to attract customers can be competing with millions in a single industry, and a little creativity can go a long way in attracting and retaining customers.
Lukas Politis 