The Rise of Digital Broadcasting

Lukas Politis image

A recipient of a merit-based scholarship, undergraduate Lukas Politis attends Iona College in New Rochelle, New York. Lukas Politis is working toward a bachelor’s degree in media and strategic communications, a program that includes courses in digital media and broadcasting.

Traditionally, broadcast media has been defined as audio or video for mass consumption over mediums such as radio and television. Today, however, the advent of the Internet and digital transmission platforms has increased the capacity of the broadcasting industry. The amount of information broadcast through digital channels more than tripled between 2000 and 2007.

Digital signals take less space, which allows more broadcasting stations to exist simultaneously. Further, digital signals have less interference than analog channels.

These factors have resulted in the ability of broadcasters to provide high-quality niche content to a wide audience. To partake in these benefits, governments around the world are in various stages of transitioning their entire broadcasting infrastructure to digital platforms.

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